Founded in 2024 by a coach and an engineer who were tired of fitness apps that confused calorie counters with coaches.
A good trainer changes a body. A great trainer changes a life. There are not enough great trainers on Earth — and most cost more per session than a month of groceries.
Misuli is our answer: a coach in your pocket that reads your training history, knows the literature, and won't ghost you for a higher-paying client. Built in Nairobi because that's where we live — and because the next billion lifters aren't in San Francisco.
Wanjiku's clients couldn't afford weekly sessions. She built them custom Google Sheets. 800 of them.
Daniel ports the spreadsheet to Flutter. AI Coach v0.1 ships to 12 athletes.
1,400 athletes month one. App Store featured in EMEA. Pro tier ships in Q4.
14K+ athletes across 47 countries. Series A close pending. Brain & Live Chat shipping.
The coach is the product. Everything else is plumbing.
Streaks beat intensity. Showing up is most of the work.
Don't advertise. Be the thing people send screenshots of.
Your data is yours. Export or delete in one tap.
Charge fairly. People train in shoes that cost less than a trainer.
3 open roles · senior Flutter, ML eng, content lead. Remote-friendly, Nairobi HQ.